As a seasoned Digital Marketer and Web Developer, I have nearly a decade of experience turning digital challenges into opportunities. Over the years, I’ve developed expertise in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, and creating high-converting sales funnels. My journey has been marked by numerous achievements, such as becoming a Google-certified Search Engine Marketer and Performance Marketer and delivering impactful marketing strategies for various businesses.
I’ve had the privilege of working with remarkable companies, including:
- Hagemot Marketing Ltd: Where I specialized in crafting and executing robust digital marketing campaigns.
- Cvholder Ltd: Where I contributed to impactful marketing initiatives as a Digital Marketing Specialist.
- EAP Risk & Engineering Services Ltd: Where I expanded my skill set to include Performance Marketing Strategy, website development, and ongoing management.
Freelancing and Building My Agency
My career began in 2018, freelancing with several agencies as a Website Developer and Digital Marketing Specialist. In 2020, I co-founded my own agency with my cousin, further solidifying my commitment to the digital marketing space. Along the way, I had the opportunity to work with notable brands like:
- Prudential Life Insurance Ghana Ltd
- Cvholder Ltd
- Class Energy and Marine Logistics Services Ltd
- EAP Risk and Engineering Services Ltd
- Sapphire
While I’m proud of my career progression, reflecting on my journey reveals a few things I might have done differently if I had the knowledge I have today. That’s what inspired this series on “How I Would Learn Digital Marketing If I Could Start Over.”
The Genesis of This Initiative
The idea for this series began when a friend reached out to me, asking if I could teach his son digital marketing. Shortly after, another student approached me for lessons. That’s when I realized I had an opportunity to formalize and share my knowledge through a structured approach.
This series will outline my proven procedures and strategies for mastering digital marketing. Whether you’re a beginner or looking to refine your skills, these lessons will provide actionable insights to guide your journey.
What to Expect
I will be posting step-by-step guides, resources, and practical tips on how to build a strong foundation in digital marketing. These lessons will cover:
- Understanding the fundamentals of marketing
- Exploring the types of digital marketing and their applications
- Learning to navigate tools and platforms essential for success
- Building and managing successful campaigns
- Staying updated with industry trends and innovations
Feel free to reach out if you want more insights or personalized advice. I’m excited to share this journey and help you unlock your potential in the dynamic field of digital marketing.